Wondering about the new instant coffee?

Written by Amber on November 11, 2009 – 11:01 pm -

This was an interesting article to read.. I’d been wondering how well Starbucks’ new instant coffee line was going to go over. From an article on Business Week:

Starbucks (SBUX) instant coffee was always going to be a tough sell. That’s why the company spent years developing it and months preparing its frontline employees (aka baristas) for the Sept. 29 launch of Via, three-packs of instant that go for $2.95. “We took a lot of time with it because we knew it could undermine the company if we didn’t do it right,” CEO Howard Schultz said this summer.

Read the rest of the article at Business Week online: Steaming over Via instant coffee at Starbucks.

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Say What? Coffee Day, Free Coffee, Starbucks? Sweet!

Written by Amber on September 29, 2009 – 11:44 am -


Click here for details.

Did you know that today is National Coffee Day?

Starbucks is celebrating this national Coffee Day with free coffee and coupons at their coffee shops today!

<Click here for the rest of the story over at This Side of Eternity!>

Thanks, Kristie, for the heads up about Coffee Day!

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Posted in Coffee in the News, Promotions and Free Stuff | 1 Comment »