Wondering about the new instant coffee?

Written by Amber on November 11, 2009 – 11:01 pm -

This was an interesting article to read.. I’d been wondering how well Starbucks’ new instant coffee line was going to go over. From an article on Business Week:

Starbucks (SBUX) instant coffee was always going to be a tough sell. That’s why the company spent years developing it and months preparing its frontline employees (aka baristas) for the Sept. 29 launch of Via, three-packs of instant that go for $2.95. “We took a lot of time with it because we knew it could undermine the company if we didn’t do it right,” CEO Howard Schultz said this summer.

Read the rest of the article at Business Week online: Steaming over Via instant coffee at Starbucks.

Posted in Uncategorized | Comments Off on Wondering about the new instant coffee?

Comments are closed.